Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Google denied data was missing from the User Acquisition and Traffic Acquisition reports in Google Analytics 4. Users claimed that data prior to September 6 is no longer available, despite it having ...

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party ...

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

A California judge rejected the request to prevent the tech giant Google from gathering user analytics data from websites of healthcare providers, Law360 reported Oct. 18. The judge said there is no ...