Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Social media remains a mainstay for marketing and customer ...

True lead nurturing requires a one to one relationship, whereby a tailored response is triggered by an individual prospect’s behaviour. On Twitter this means ‘listening’ to the conversation by ...

Most marketers know that Twitter works as a platform for engagement and brand awareness for consumer and media brands, but not so many are harnessing Twitter’s full potential as a brilliantly ...

As was widely expected, Twitter is partnering with Foursquare to expand its location-based efforts. With Foursquare’s help, “you can choose to add a location to your Tweets using Twitter for Android, ...

These APIs provide developers with tools to access tweets, monitor hashtags, and analyze sentiment, making them ideal for data-driven strategies. When it comes to analyzing real-time conversations and ...