Starbucks Rewards program gets a makeover, changes coming in March

The Starbucks Rewards program is getting a makeover including non-expiring rewards stars and Free Mod Mondays, with free ...

8 ways Starbucks is changing your coffee routine as CEO Brian Niccol tries to turn around the coffee chain

From self-serve milk to more free refills, Starbucks has been making multiple policy changes under new CEO Brian Niccol.
The Points Guy

Starbucks Rewards (re)introduces elite status tiers, including new perks and top-tier Reserve level

Starbucks Rewards is revamping its program to reward its most loyal customers the most by bringing back two status tiers and introducing an all-new top tier.
eWeek

Starbucks Developing AI ‘Ordering Companion’ to Personalize Coffee Orders

Starbucks is developing an AI ordering companion to help customers discover drinks through prompts, while supporting baristas ...
10TV.com

Here’s how you can get a second shot at Starbucks’ viral Bearista cup

WASHINGTON — Starbucks’ viral Bearista cup is making a comeback, but not on store shelves. After teasing Rewards members in its app to “check back on 12/8” for another shot at owning the glass ...
Restaurant Dive

Starbucks Rewards moves to a tiered structure

The chain is not changing the core points-for-dollar mechanism behind its Rewards system, but some consumers will earn points ...