H.264. HEVC. VP9. If these terms mean nothing to you, you’re not alone. Each is a kind of video codec. Though they’re responsible for every second of video we watch online or on a Blu-ray, most people ...

Previous iterations of the codec narrative have produced predictable outcomes with incremental efficiency gains, gradual deployment, and long-tail coexistence with previous standards. The same is ...

The starting gun has been fired on development of a new video codec beyond VVC with gains of at least 20% up to 50% claimed by R&D lab InterDigital. The target for H.267 is to deliver improved ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. With video continually rising in percentage of total internet traffic—with estimates as high as ...

It’s not that long ago that the video codec market was fairly simple with AVC (H.264) being in wide use, MPEG 2 still propping up SD broadcasting and a bubbling undercurrent of HEVC. For many today, ...

Versatile Video Coding (VVC) or H.266, the next-gen MPEG video standard, has been officially announced by Fraunhofer HHI. The firm, along with industry partners like Apple, Ericsson, Intel, Huawei, ...

BEAVERTON, Ore.—Versatile Video Coding (VVC) promises to play a pivotal role in driving advancements in video compression technology, with organizations across the globe recognizing its potential to ...

One major concern I had with AV1 in my First Looks review was playback CPU requirements. For the most part, these were allayed. Figure 7 shows CPU requirements playing back 1080p video on the same ...

Fraunhofer, the German company that helped develop the H.264, H.265 and MP3 encoding formats, has unveiled a new video encoding standard that could severely reduce streaming bottlenecks. Called ...

SAN FRANCISCO, Nov. 18, 2020 /PRNewswire/ -- Bitmovin, a world leader in online streaming video technology, announced today that it has incorporated H.266/Versatile Video Coding (VVC), the most ...

BOSTON, November 18, 2025--(BUSINESS WIRE)--Access Advance LLC, an independent licensing administrator for leading video codec patent pools, today announced that Xiaomi has joined the HEVC Advance ...