ZeroBounce detected 2.5 billion invalid email addresses in 2024. Only 62% of the verified addresses were valid and safe for sending, although that was a 1.9% improvement. In addition, the company ...

There are more than a few myths floating around the industry about seemingly magical quick fixes for removing spam traps from your subscriber list. It would be great if you could. Unfortunately, ...

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

Email validation is crucial for verifying the legitimacy and precision of email addresses. It eradicates erroneous or inactive addresses from your list, ensuring only authentic and engaged recipients.

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’ve been in business for any length of time, you ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

In the past two years, email marketing has skyrocketed. Opens, clicks, and conversions are up, while unsubscribes are down 50%, according to Oracle. If you have an email list, that's great news. The ...

Email marketing is an effective sales and customer engagement strategy, but doing it correctly takes work. To achieve the best return on investment (ROI), you need high-quality, relevant content, ...