Learn how Google Ads' AI video enhancements can streamline your PPC campaigns, optimize creatives, and save time with automated video resizing and editing tools. Earlier this year, Google introduced ...

Roblox has partnered with media measurement platform Integral Ad Science (IAS) to bring new levels of clarity to ad campaigns within its user-generated metaverse. IAS’s Viewability and Invalid Traffic ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV ...

Roku has plans to put video ads on the home screen, the company confirmed in a recent earnings call. Ads have become a huge part of virtually every smart TV platform at this point, but how they show ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

Roku is looking into adding video ads on the home screen. The company’s CEO says they are “also testing other types of video ad units” and other experiences. If you use a Roku TV or streaming stick, ...

Amazon Prime Video subscribers will see new types of advertisements this broadcast year. Amazon announced today that it’s adding new ad formats to its video streaming service, hoping to encourage ...

Like its rival, Google, Amazon has launched an AI-powered video generator — but it’s only for advertisers at the moment, and somewhat limited in what it can do. Today at its Accelerate conference, ...