The MarketWatch News Department was not involved in the creation of this content. The latest innovative haircare technology leverages Next Gen AI to provide consumers with hyper-realistic, interactive ...

Hair color brand Punky Colour has launched a virtual hair try-on experience for consumers to test semi-permanent at-home color in seconds by using a smartphone. The virtual try-on capabilities are ...

Sally Beauty has launched a new service offering free, on-demand digital hair coloring consultations with licensed professionals. The retailer piloted the Licensed Colorist OnDemand in two states in ...

Virtual hair color is about to get a serious upgrade. L’Oreal, intent on maintaining a digital edge among beauty brands, says it is expanding its use of augmented reality to Garnier, so more customers ...

NEW YORK--(BUSINESS WIRE)--Today, Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, introduced its new virtual try-on ...