Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Opinions expressed by Entrepreneur contributors are their own. While most companies have mission, vision and value statements, few companies place these statements at the center of everything they do.

Plans – they never stop vying for the time and attention of small-business owners. You may have started with a feasibility plan, followed by the all-important business and marketing plans. You may ...

At the Farmer School of Business, we prepare Beyond Ready Leaders — graduates will add organizational value from day one by demonstrating global competence, leading with integrity, innovating with ...

World Vision Rwanda has unveiled its 2026–2030 strategy, marking a bold new chapter in the organisation’s mission to improve the lives of the country’s most vulnerable children. The launch, held in ...

Who would have ever thought that something so philosophical could be so consequential? I thought creating a mission statement and vision statement for my business would be easy enough: a little ...