Over the years, I’ve observed complete bewilderment over two of the fundamental features of a company’s culture: its vision statement versus its mission statement. In browsing explanations from ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

“We’re overwhelmed, but everything we do fits our grand vision.” That was the main takeaway when a client my team coached assessed whether their myriad projects aligned with the organization’s vision, ...

The UAB School of Optometry is committed to understanding, preserving, restoring, and enhancing vision, eye health, and quality of life. The mission of the UAB School of Optometry is to educate ...

Accountability starts at the top, or it doesn’t start at all. If a company says it values experimentation, it should reward smart risks and accept failure as part of the process. Every few years, ...

KAISERSLAUTERN, Germany - U.S. Army Garrison Rheinland-Pfalz conducted a leadership team off-site at the Baumholder Rheinlander Convention Center Feb. 23 to synchronize efforts in the development of ...

The department of Undergraduate Advising fosters a holistic approach to education and student success by assisting students in building meaningful and professional relationships, teaching skills that ...

The 2023 World Bank Group-IMF Annual Meetings took place from October 9-15 in Marrakech, Morocco, and unveiled the Bank’s bold new vision: creating a world free of poverty on a livable planet. Events ...