Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Weather significantly impacts retail, yet many underutilize ...

Mud and debris as atmospheric rivers dumped rain in Studio City, Calif., in 2024. Forecasting heavy rain requires measurements from satellites, doppler radar, ocean buoys and other instruments, most ...

Forbes contributors publish independent expert analyses and insights. I am a risk communicator focused on the impact of weather on business. Jul 15, 2025, 08:30am EDT The combination of AI, advanced ...

Birx served as the coordinator of the White House Coronavirus Task Force under President Trump from 2020 to 2021. When Americans make decisions — like whether to pack an umbrella or prepare for a ...