To monitor the traffic on your website, you use web metrics, therefore it is important that you understand the basic terms in web metrics so as to better achieve your goal. Web metrics are those ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest web analytics engagement on the beverage industry. The client wanted to ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Historically, digital activity has been measured by volume – whether social interactions or web metrics like page views, visits or unique visitors. The problem with these types of metrics is that they ...

Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

I AM THRILLED that Web analytics is growing up, that standards are increasing and more people understand there are ways to use data to make better decisions. The one thing that I am not so sure about ...

According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences. Web analytics is the most "dominant digital intelligence (DI) ...

Read Part 1 of this story. Clothing retailer Eddie Bauer has only been online since 1996, but it already is setting the pace among retailers when it comes to keeping its site running smoothly. In fact ...

Having a Web site is no longer a competitive advantage—you know that. Managers are expected to quantify the impact of their Web properties on the bottom line of their businesses. As a result, the Web ...