Augmented and virtual reality platform developer Niantic Inc., the company behind the popular AR game “Pokemon Go,” today announced the launch of a new visual interface for developers that will help ...

The cameras on some new phones don't show the world as you've known it. Instead of just viewing the usual landscape of people, places and things on their screens, you see circles, rectangles and icons ...

While QR codes can be embedded almost anywhere to act as a connector between the physical world and the web, augmented reality codes are a lot like QR Codes on steroids. Augmented reality (AR) is a ...

Google is introducing new augmented reality tools for beauty consumers and brands, including additional virtual product try-on and AR ads, and introducing the functionality to the mobile web. It’s ...