Website localization, where you customize a website—translate text, modify features, etc.—for visitors in a particular region, may seem like something only big companies need to do. But small ...

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. However, in the ...

By paying attention to small language customs, local signals and commerce signals, businesses can strengthen their local ...

More and more, business-to-business (B2B) companies are embracing business-to-consumer (B2C) approaches to conducting online business. In addition to directly selling to buyers and distributors, at ...

NEW YORK, Nov. 16, 2020 (GLOBE NEWSWIRE) -- TransPerfect, the world’s largest provider of language and technology solutions for global business, today announced the launch of GlobalLink OneLink ® JS, ...

There’s no doubt that the e-Commerce market is expanding, not just here in the U.S. but around the world. Online shopping is a global phenomenon that will continue to grow as technology develops and ...

“Localizing your website is essential to succeeding in international markets. You can offer a much better customer experience by adapting your content to local audiences, yet website localization, ...

“GPI provided best practices on website translation, web content management systems, global search engine optimization and related case studies and content for this very in-depth, 346 page book on ...

A business with multilingual customers can appear inauthentic if it fails to communicate clearly. Language becomes a barrier instead of a means to convey business services, or products. In today's ...