JHU Sheridan Libraries launched a new website in July, and now staff are digging deep to figure out how to make it even better for students, faculty, and staff. If you would like to help, please fill ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

The woman, a test subject, sits at a computer listening to a set of scripted instructions. “Tell me what you think, not what I want you to think. “You can leave at any time. “I’m here to learn about ...

Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is ...

The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B2B sales cycles are usually much longer, and often incorporate live salespeople and multiple ...

The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and ...

According to statistics gathered by the Website Standards Association, visitors will remain on a Web page for about 10 seconds before deciding to leave or stay. For small business websites, creating ...

As the mobile channel’s audience has progressed from early adopters to the mainstream, many businesses are now providing mobile experiences for their users. The shifting momentum from desktop ...