Earlier this month, when U.S. District Judge Amit Mehta issued penalties against Google for monopolizing the search engine market, he stopped short of the harshest ones — like forcing the breakup of ...

Samanthan Russell, a “chief evangelist” at FMG Suite which helps advisors with their digital strategies, says that SEO is not dead, but that the new mantra is “answer engine optimization,” or AEO.

When the government launched an antitrust lawsuit against Google five years ago, it was all about whether the tech giant had a monopoly on internet search. But by the time the judge ruled on ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

AI answer engines aren’t just changing how people search, they’re fundamentally redefining what business visibility means in the digital age. From simple keywords and short phrases such as “brake ...

Optimize upper-funnel content to capture awareness, mid-funnel content to drive consideration, lower-funnel content to convert. One page, one keyword, one intent. But with the rise of ChatGPT, ...

Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been ...

A little over a year ago, I wrote an article titled “The future of SEO in an AI-powered world.” I wanted my opening line to be dramatic, so I wrote “The Google interface we know today will be gone in ...

Google’s VP of Product, Robby Stein, recently answered the question of what people should think about in terms of AEO/GEO. He provided a multi-part answer that began with how Google’s AI creates ...

Adobe Inc. revealed today that it plans to acquire digital marketing and search engine optimization company Semrush Holdings Inc. for $1.9 billion in an all-cash transaction. Founded in 2008, Semrush ...