There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best of both worlds. I recently received a call ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

In e-commerce, staying ahead of the curve is crucial for businesses to thrive. One trend that has been gaining significant traction is the rise of mobile commerce, with an increasing number of ...

It’s no surprise that Google, with its massive capabilities in machine learning, is pushing hard to take as much control over PPC bid management as possible. They believe that by letting the machines ...

Time is money in this era of speed. PPC is one heck of a follower of this rule, as it does not wait for anyone to catch up.

New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer engines ...