If you're in the early stages of starting a business, you'll need to price your services and products. When dealing with offerings like software or online content, you may also have to select a ...

Your engineering team ships weekly, but somehow pricing changes still take months. That gap stems from structural issues, and it reflects how most software companies were built: to monetize access, ...

In today's digital age, I don't believe businesses can continue to afford to be product-centric. Customers are more demanding than ever before, and they expect the best deal they can find every time ...

CVS Pharmacy is taking a cue from Mark Cuban Cost Plus Drugs and will launch a pharmacy reimbursement model built around a drug’s cost, a pharmacy services fee and a set markup. The new approach, CVS ...

Disneyland Paris recently adopted a demand pricing model that rewards visitors who book early and punishes those who wait too long to buy tickets for the European theme park that often serves as a ...