GoPro is working on two key business goals: broadening its appeal and building a subscription business. Early success on the subscription front was encouraging, but things have simmered down lately.

GoPro sells super tough cameras that are used by people who like to do extreme things. The company has been trying to shift its business model to increasingly include subscriptions. The core camera ...

Today, GoPro unveils its latest camera: The Hero 12 Black. This time around, the updates are mostly on the user experience, with a slight focus on pro users and creators. Perhaps the most exciting new ...

GoPro's recent stock surge is driven by speculative buying, not improving fundamentals, echoing the late 2021 market environment. Subscriber losses undermine GoPro's pivot to a recurring revenue model ...

Posts from this topic will be added to your daily email digest and your homepage feed. is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at ...

At its core, GoPro (NASDAQ: GPRO) makes cameras, which are not particularly exciting products, given that just about every cell phone is also a camera. What sets it apart is that GoPro cameras are ...

The brand name GoPro (NASDAQ: GPRO) has significant cachet among a certain type of consumer. But beyond its core customer base, GoPro products aren't really a big hit. That's a problem for the company ...