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For years, blondes have been buying up purple shampoo to “tone” their hair. The reason why is a lesson in color theory: Purple is opposite from yellow on the color wheel, so when hair starts to look ...

As anyone with platinum blonde hair doubtless knows, purple shampoos and conditioners are the secret to maintaining your icy shade. While the trick may seem super specific, take a step back, and it’s ...

Add Yahoo as a preferred source to see more of our stories on Google. A close up of someone smiling. At-home teeth whitening kits or toothpastes are great for getting a whiter smile at home without ...

COLGATE has launched its first-ever Colgate Optic White Purple Serum, a whitening booster that redefines what it means to shine with confidence. Designed to instantly correct yellow tones using rich ...

Read on for the best at-home teeth whitening products--think Colgate, Crest and Luelli--that tackle everything from lingering coffee stains to everyday dullness.

Teeth whitening kits, gels, strips, and toothpaste can all be effective ways to remove stains. To whiten teeth fast, check with your dentist about in-office teeth whitening treatments. It's also ...

Charcoal toothpaste can remove some surface stains on your teeth, but it doesn’t whiten teeth better than regular toothpaste. Its long-term effects are unclear. Charcoal is one of the biggest trends ...

Whether you're a coffee addict, ex-smoker, or just want to brighten your smile, virtually everyone wants whiter teeth. Fortunately, all kinds of intensive options are available — from the best ...

As a blonde, I am religious about de-brassing my hair on a weekly basis,with purple toning shampoo treatments, which work by depositing purple pigments on the hair shaft and thereby counteracting ...