Heather VanMouwerik is a Ph.D candidate in Russian History at the University of California, Riverside. You can follow her on twitter, @HVanMouwerik, or check out her work on her website. The Problem: ...

Making it all about the other person—that seems to be one of the marketing flavors of the month. I'm talking about the marketing premise that great salespeople have known, accepted, and practiced ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

A popular lodging company, with several thousand locations around the world, needed to improve the conversion rate for booking rooms on its own Web site vs. on online travel agency sites. Web-savvy ...