US intellectual property regulators are rejecting General Mills’ bid to trademark the yellow background color on boxes of Cheerios cereal. The Trademark Trial and Appeal Board on Tuesday set aside the ...

Art enthusiasts may wax poetic about yellow, one of the oldest hues in the history of art. The color can be seen in some of the world’s most ancient works from Egypt and Rome, and pieces by Gauguin ...

Yellow Color Psychology: On the color wheel, yellow is placed among the warm colors which are found to induce feelings of energy, happiness, and optimism. Color specialists and psychologists tell that ...

When Matt Groening was creating The Simpsons, he wanted the family to stand out, so he decided to make the characters a weird color. "An animator came up with the Simpsons' yellow and as soon as she ...