Think of the last time you received an appointment reminder, a delivery update or a two-factor authentication code. Chances are, it arrived via SMS. But it wasn’t just any SMS—it was ...

Apple spent years ignoring RCS, allowing iPhones to offer a degraded messaging experience with Android users. This made Android folks unwelcome in many a group chat, but Apple finally started ...

In the age of instant gratification, businesses are under more pressure than ever to meet customers where they are—and that's increasingly inside social and messaging apps. Whether it's Instagram DMs, ...

Content fails when it speaks ‘at’ audiences, not ‘to’ them. To convert, your messaging must be focused, data-backed and designed for how people actually read. Content without strategy is noise; ...

Identify your true competition, which may be the status quo rather than a direct competitor. Prioritize 3-4 core value points that resonate with your audience and differentiate your product.

Rahul Naskar has years of experience writing news and features related to Android, phones, and apps. Outside the tech world, he follows global events and developments shaping the world of geopolitics.

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

Apple is planning to add support for RCS 3 in iOS 26, a move that could improve messaging capabilities between iPhones and ...

As the Kremlin throttles WhatsApp and Telegram, the new MAX messaging app is moving Russia closer to a restricted internet without foreign technology. As the Kremlin throttles WhatsApp and Telegram, ...

With the rise of microservices and distributed architectures, "event-driven" design has moved from niche to mainstream in the .NET world. At the heart of this trend is messaging -- the glue that lets ...