The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to drive sales and build brand equity.

Khadija Khartit is a strategy, investment, and funding expert, and an educator of fintech and strategic finance in top universities. She has been an investor, entrepreneur, and advisor for more than ...

Nonfinancial assets derive their value from physical traits, like real estate and equipment, rather than financial claims. Intellectual property, such as patents and trademarks, are key examples of ...