Let's talk about campaign data. We know waste is significant in the current paid media ecosystem—wasted dollars account for up to 74% of total media spend, a study conducted by ISBA and PwC estimated.

E3 Lithium Ltd. is a lithium resource company, which focuses on commercial development of lithium extraction from brines contained in its mineral properties in Alberta. The Alberta Lithium Project is ...

The landscape of marketing and technology has experienced a seismic shift over the past three decades. Martech platforms, the founding and rapid expansion of social media networks, Big Data, and other ...