1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Humans have always needed to support decision-making and strategy with some form of predictive analytics. In Ancient Rome, for example, predictive analytics meant haruspex priests studying animal ...

Energy needs don’t always align with expectations. But predictive analytics is helping companies reduce their energy footprint and improve forecasting of how much power they will need at a given time.

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...