Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

Few lawmakers and reporters even seemed aware that thousands of other federal watchdogs spent six weeks on their couches.

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Fragmented stacks, hand-coded ETL and static dashboards are dead; AI is forcing data management to finally grow up in 2026.

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