The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and new optimization frameworks and tools, SEO experienced another huge year of change. As always, ...
If you ask five digital marketing experts whether generative engine optimization (GEO) is different from search engine optimization (SEO), you’ll get at least eight answers. For example: So which take ...
Answer Engine Optimization, known as AEO, is emerging as a core strategy for visibility in a search environment where users no longer want a list of links. ATLANTA ...
MarTech on MSN
Two content models emerging in the AI-driven web economy
Zero-click search and AI assistants are changing how value flows online, forcing new strategies for publishers and brands ...
A practical guide to choosing the right SEO and PPC budget mix based on timelines, goals, and realistic performance expectations for marketing leaders. Figuring out how to divide your budget between ...
Managing search marketing in 2026 feels less like pulling levers and more like steering a ship. The manual controls we relied ...
Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying an AI-optimization tool is any different than hiring an SEO or buying an ...
Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google confirmed these updates. Google rolled out only four confirmed updates in 2025, ...
It’s frustrating when you follow the SEO playbook perfectly—identifying keywords, writing long-form guides—only to see your ...
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