This project focuses on analyzing consumer shopping behavior to help a retail company enhance sales, customer satisfaction, and loyalty. Using Python, the data was cleaned and processed before being ...

Salesforce Inc. said it’s saving about $100 million a year by using artificial intelligence tools in the software company’s customer service operations. The company is working to sell AI features that ...

Advanced K-Means clustering system for customer analytics and segmentation using machine learning. Includes RFM analysis, business insights, and actionable marketing strategies. - ...

Oct. 2 (UPI) --A curious customer slithered through the drive-through of an In-N-Out Burger in Southern California, prompting a surprise snake rescue by fast food staff. Pasadena Humane said in a ...

Kara Alaimo is an associate professor of communication at Fairleigh Dickinson University. Her book “Over the Influence: Why Social Media Is Toxic for Women and Girls — And How We Can Take It Back” was ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Abstract: Customer segmentation is a crucial strategy in data-driven marketing and customer relationship management, particularly in wholesale retail environments. This study integrates Recency, ...

The banking industry has been transformed radically— it is no longer only about regular transactions but the building of mutually desirable relationships, delivery of extremely customized interactions ...

Overhauling a customer experience is no small task for banks and credit unions of all asset sizes, but new research from American Banker finds that many are turning to artificial intelligence for both ...

Lowe's is using AI to optimize store layouts and meet changing customer needs. Computer vision models can also offer a lot of potential for retailers. This article is part of "How AI Is Changing ...