Google LLC today introduced a new large language model, Gemini 2.5 Flash-Lite, that can process prompts faster and more cost-efficiently than its predecessor. The algorithm is rolling out as part of a ...

Google is constantly making changes to its search rankings, but not all updates are equal. Every few months, the company bundles up changes into a larger “core update.” These updates make rapid and ...

Google’s June 2025 core algorithm update rolled out from June 30 through July 17, bringing noticeable changes to search rankings across various industries, including legal. In typical Google fashion, ...

Google’s algorithm is in a constant state of evolution—changing approximately 1,000 times a day. While most of these updates are small and go unnoticed, every so often a significant core update rolls ...

Google has a long history of famous algorithm updates, search index changes and refreshes. Here is a timeline of major Google search algorithm updates. Want to read our latest coverage of algorithm ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. Remember Blockbuster? Who even remembers them anymore? No one ...

Business Insider is sending pink slips to more than 20 percent of its employees as the website grapples with a downturn in referral traffic due to changes in Google’s search engine algorithm. The ...

Explore how expert guidance simplifies technical SEO and keeps your business aligned with Google’s latest updates. For many executives, keeping up with search engine optimization feels like an endless ...

Google is asserting that web traffic is not suffering because of AI tools and that its search engine directs visitors to an unprecedented array of websites. But last week, Google contradicted this ...

Google's John Mueller was asked again if a change in crawling patterns is related to Google algorithm updates. In which he said again, No, it is not. John Mueller wrote on Bluesky, "No, bigger updates ...

Google discussed whether it's okay to make web page changes specifically for SEO purposes, including testing ideas to improve rankings. Google’s John Mueller and Martin Splitt discussed making changes ...