As part of The Drum’s special report on search marketing, we speak to a number of agencies operating in the space to gain an insight into the key issues surrounding this heady topic. In a series of ...

Danny Sullivan, Google's Search Liaison, posted on X explaining the differences between algorithm updates, like core updates, and then data refreshes, the data that goes into those ranking systems.

News source websites have benefitted the most from the introduction of Google’s Panda algorithm update, a research by search marketing specialist Greenlight suggests. The study aimed to identify the ...

Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This is in comparison to last year, in 2024, where we had seven confirmed updates, then ...

Panda, named after Google software engineer Navneet Panda, is a complicated algorithm. The industry should expect nothing less. Its creator also spent time on the research teams at Intel and IBM, per ...

Google’s algorithm is wasting no time in removing low quality sites from the search results. Anecdotal evidence suggests that the volume of sites affected by this update may reach historic levels not ...

When you hear the words "penguin" or "panda," you likely think of the adorable animals you saw during your last trip to the zoo. If you are familiar with Google’s constant algorithm updates, however, ...

While Google has changed how it updates its search algorithm over the years, one thing has remained constant: a whole lot of ensuing backlash from search engine optimization (SEO) experts Hummingbird, ...

In 2011, Google released an algorithm update that would eventually become known as the Google Panda Update. Google had been facing mounting criticism over content farms earning top rankings in Google ...