Practically every organization is exploring how to best integrate AI, machine learning and automation into its business to enable more streamlined and efficient operations. Many see AI and automation ...

Automation has shaped PPC for decades, and the landscape keeps shifting. I’ve seen that evolution firsthand, from helping build the first AdWords Editor to developing early Google Ads scripts and ...

When Schumpeter said capitalism brings about a perennial gale of creative destruction, he sure wasn’t kidding. Just look at AI, and all that’s been built up only to be razed to the ground over the ...

Summary: Business leaders are under immense pressure to deliver results in the face of market challenges. Automation is an immediate way to improve efficiency and productivity across every department.

Labor market policies shape firms' innovation dynamics. A new study shows for the first time that higher minimum wages for low-skill jobs drive firms to develop automation technologies. Rising wages ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...