For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

MathWorks, a leading developer of mathematical simulation and computing software, revealed that a ransomware gang stole the data of over 10,000 people after breaching its network in April. The company ...

A new artificial intelligence (AI) tool could make it much easier-and cheaper-for doctors and researchers to train medical imaging software, even when only a small number of patient scans are ...

Delta Air Lines is studying how to segment its premium cabins. The airline could offer different options that are similar to changes it's made in the coach cabin. Other airlines offer more spacious ...

MathWorks, a leading developer of mathematical computing and simulation software, has revealed that a recent ransomware attack is behind an ongoing service outage. Headquartered in Natick, ...

MathWorks, a mathematical computing software company headquartered in Natick, Mass., disclosed a ransomware attack in an update to its website on Monday. MathWorks is known for creating the MATLAB ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

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The proper management of supplier relationships is key to maintaining efficiency and driving success for your manufacturing business. It requires vigilance, collaboration, and time — that last item a ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...