Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Paul Whitney is executive producer at bluemedia and is known worldwide for his years of experience in 3D projection, immersive 360° domes, building illumination and more. The best events transcend ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

Projection mapping systems that project images onto various-sized curved surfaces ranging from buildings to flowers have been used for scenographic and modern arts since around the turn of the century ...

At an after-party for the red carpet premiere of the seventh season of “Game of Thrones” at Walt Disney Concert Hall, partygoers watched as Westeros came to life on the building before them. An icy ...

In many ways, projection mapping is the “razzle-dazzle” of pro audiovisual systems: it’s the puttin’ on the ritz of AV, the I’m ready for my close up. In other words, it draws attention to itself — ...

For the past couple of InfoComm shows, one of the more intriguing trends on view has been pixel mapping, also called 3D projection mapping. Of course, this is not just for trade show demos. Projection ...