In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...

When Scott Frank was a child, his father, Barry, bought a small Cessna airplane, and on weekends the two of them would fly. This was the mid-nineteen-seventies, in Los Gatos, California. Barry was a ...

Here’s an unexpected bonus to close out our (now) four-part series on AdWords Scripts. If you are still having trouble seeing the practical value in scripts, this post just may sway you. Frederick ...

Every game tells a story. Some might even call it a script. And if you can correctly identify that script ahead of time — accurately picking out plot points along the way — you can produce a joyful ...