The channel is moving towards a more collaborative way of working, explains Blackshaw. For years, programmatic advertising has prioritized scale and automation: plug audiences into a DSP, activate ...

Ever since 19th Century retail marketer John Wannamaker's "which half" quip, the ad industry has been transfixed by binary results, so it's not surprising that the just-released first quarter 2026 ...

Microsoft is redesigning C#'s unsafe code model so unsafe operations are more explicit, scoped, documented and enforced by the compiler. A recent .NET Blog post says the planned model "most closely ...

Anthropic PBC, the developer and provider of the Claude artificial intelligence model family, said it’s offering a special credit pool for users who want to use agentic tools with its large language ...

The largest multimedia company based in Western Canada has brought to market a new programmatic platform that the company expects to bring broadcast radio into the modern programmatic advertising ...

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

Dentsu announced a partnership with Index Exchange, an independent supply-side platform (SSP), and Chalice AI to bolster the agency’s NextGen initiative, a company-wide transformation meant to evolve ...

Available as a part of .NET 10, which was released last November, C# 14 brings a plethora of new features and enhancements that make it easier to write efficient, high performant code. Just as we ...

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In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Erik Steiger discusses the operational pain ...