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Sell the problem you’re solving, not the product. People are more emotional about their problems than they ever will be about your product’s features. Be their hero, not a
Sara Blakely. . Sell the problem you’re solving, not the product. People are more emotional about their problems than they ever will be about your product’s features. Be their hero, not a salesperson. After 7 years of cold-call selling and getting doors slammed in my face, i eventually figured this out. Try it! Plus it’s fun to solve ...
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